The pitch from BP is an interesting one
I was watching TV this evening (cable news) and one of the recent BP commercials came up. In the past I had paid them little mind, they are good, different, positive themed pitches about energy alternatives, a company trying to present itself as more than a petroleum producer.
The tail end of the ad hit me and made a light go off: BP used to be called “British Petroleum“. The company is still headquartered in London. The main pitch of the ad is that the United States, and by extension the US consumer can become more secure internationally through diverse energy alternatives, offered by BP.
I wonder how many viewers will associate BP, its new branding, as a fundamentally British multinational corporation making a pitch for domestic energy independence?
