Apple did right by a customer and an artist
A good story cropped up this morning on the tech blogs about a high school student getting a free copy of Final Cut after a personal appeal to King Steve. The company did right by the kid and got loads of good press as a result.
My experience with Apple on the education and cooperate side has been equally positive. I am incredibly blessed to be in a career that affords me the ability to purchase huge amounts of Apple software and hardware.  Each year, on behalf of the college, we invest high five figures and low six for their products. Complimentary on-site training and workshops is a common “extra” they offer their higher ed customers, a benefit I have seen of fostering a nice working relationship with their higher ed reps. The company, as you would expect bends over backwards to please and to keep our business. It is nice to see them going the extra mile for the little guy.
Sometimes Xmas comes earlier and when you less expect it: A Greenwich High School student wrote a letter directly to Mr. Jobs himself asking politely for an student discount on Final Cut Studio 2. Two weeks later, he got way more than he wanted, shipped directly from Cupertino.
Apple: Student Writes to Steve Jobs, Gets Free Final Cut Studio 2










