Much has been written and shared about Steve Jobs, his impact and his legacy, in the days since news of his death entered the collective conversation. His passing saddened me and I have been ruminating and reflecting upon his legacy ever since.
As with many, I first learned of his death via Twitter, as my feed exploded with platitudes, compliments, reflections and simple comments, coming across in a torrent. I am unable to count myself as one of the lucky few to have met the man personally. My closest contact with Steve came in a mass of many thousands, packed into the High Temple of Apple Keynote as Jobs delivered, with aplomb, the message of the day.
The occasion was the unveiling of the iPhone, January of 2007, at MacWorld San Francisco. Waiting in line with thousands of fellow migrants the excitement and anticipation was palpable. The spectacle of a Jobs Keynote lived up to legend. Clothed in his signature black turtleneck, jeans and sneakers Steve worked the crowd, his delivery and timing perfect. I have watched many pitchmen, many a executives make presentations. Steve was the best there was and the best the technology community has ever seen. Above all, Jobs was a man of passion, vision, poise and supreme confidence. He was speaking to the collective masses, believers in his vision for a technological future but all the while he was making a much broader pitch. Steve was transforming his company that morning. Twice before, in the preceding decade Apple lurched in new directions, first with a rebirth of consumer computing under the iMac and years later a new focus on personal content and media with the iPod. The iPhone pitch, it’s vision for a quantum leap in mobile communication and collaboration was equally important.
That morning, as Steve stood on stage, trumpeting the advantages of his new technological wonder, you shared his vision. You believed, as he did that everything that had come before was leading up to this. Every piece, every step along the way, building atop one another to some larger, master plan for the future. Flawed or perfect, correct or misguided Steve’s vision, for his company, for the industry, for society he believed to be the correct one.
Jobs’ second act at Apple is, unquestionably the greatest business comeback in American History. Steve, rightly, deserves the plaudits as an entrepreneur, industrialist and executive. Yet what separated Steve Jobs from many other leaders, and what makes him truly a special person is his overarching vision and force of will. As leader of Apple 2.0, Steve made missteps, errors in products and services however a unified, cohesive vision always outwardly guided his leadership. Vision, true confidence of where you want to move something, people, an industry, indeed a culture is far too rare in this world.
To this day, the brilliant advertising campaign, spawned by Jobs shortly after his return to Apple, Think Different, and its opening television ad moves me to near tears. Vision, passion, true belief in making tomorrow better than today need not be separated from business interests and the bottom line. Steve was a great man. He left the world better than he found it. His legacy upon technology and culture will persist. Steve thought differently and changed things…